More beer in the keg – a new round of funding

Today we are announcing the close of a $3.6 Million Series B financing led by Menlo Ventures along with Highland Capital Partners.

We are super excited to start working with Menlo Ventures, a Silicon Valley firm with investments in other leading consumer Internet companies such as MOG, IMVU, Roku, Flurry, and SpeedDate. It is also great having Highland Capital Partners continuing to participate, giving us the support and experience of two very well established VC’s. This comes the same week that we have reached 500,000 users.

Three years ago I met partners from Menlo in California and I got really excited about their track record, full of successful exits (Hotmail, IronPort, Infoseek). I even wrote a blog entry about that breakfast (here). Imagine how excited I am about working with them now.

The new funds will be used to further scale our engineering team and infrastructure to manage the increasing traffic across multiple platforms, including Web, iPadiPhone, and Android devices.

A huge opportunity

With billions of photos shared online every day (Facebook, Twitter, Flickr, Tumblr), and a new generation of photo-related startups getting traction (Instagram, Color, PicPlz), it’s impossible to enjoy them all. And it is very easy to miss the photos that are most important to you.  We need to boost relevancy as there is a clear need for aggregation of all the content into one destination, and to search, rank, consume and enjoy relevant photos. We need to let people find what they want, while having a great experience. We are going in this direction and it is not necessarily obvious. Delivering more value in less time and with a better experience should always be our focus.

The heart of Pixable’s service is our WonderRank technology, which automatically analyzes dozens of variables related to a user’s tastes and preferences, to act as a personal “bot” scouring Facebook and other sources for the photos and videos that users will find most interesting. This targeted experience is enhanced by the ability to “follow” friends, and receive notifications when they comment on, are tagged in, or upload new photos and videos.

We look forward to building Pixable into the destination for managing photo and soon video overload through a unique discovery and viewing experience on the iPhone, iPad and the Web.

A great team for the opportunity ahead of us

We know that in order to build a great product and a great company, we require partners who also share our vision. At Pixable, we are extremely proud of having a great team and we continue to welcome the most talented engineers and designers.

We combine the team with the support of our directors James Joaquin (founder of oFoto and serial entrepreneur) and Bob Davis (founder of Lycos and General Partner at Highland), as well as an amazing advisory board including Paul English (co-founder of Kayak), Douglas Alexander (former General Manager at Flickr), Freddy Kerrest (President of Okta), Prof. Ed Roberts at MIT, Mario Bruggemann (founder of, and Beth Ferreira, former VP at Etsy.

We are also excited to welcome Shawn Carolan, Managing Director at Menlo, to the Pixable family. I think his quote sums up the problem we’re trying to attack perfectly. ”The amount of content to sift through on the Internet is staggering, with incremental terabytes being created and uploaded by the second. Search alone is not the solution, nor is simply watching your feeds flow by. Pixable’s holistic approach to personalized media discovery is compelling, and we’re excited to support them in this bold quest.”

We have some exciting stuff in the pipeline to provide the best experience to consume online photos.

More to come!
Viva La Pixable! It’s r-Evolution baby!

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One Response to More beer in the keg – a new round of funding

  1. Feedfabrik says:

    Well done! This is really great news for the whole space of social media consumption.

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